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    Businesses in ChatGPT: How to Claim Your Business Agent

    OpenAI now lets businesses claim a ChatGPT profile, publish a Business Agent and track mentions. Here's how it works and how to set yours up right.

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    88 Labs AI

    Editorial Team

    Businesses in ChatGPT: How to Claim Your Business Agent
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    OpenAI has launched Businesses in ChatGPT, a way for companies to claim their business inside ChatGPT, keep their details accurate, publish a Business Agent that talks to customers, and see how often they come up in conversations. For small businesses, this is the clearest sign yet that AI chat is becoming a storefront, not just a search box.


    Below we break down what OpenAI announced, who can use it today, how to set it up step by step, and the 88 Labs AI playbook for getting real value from it. Source: OpenAI, Businesses in ChatGPT.


    What is Businesses in ChatGPT?


    Businesses in ChatGPT is managed through the ChatGPT Business Hub. OpenAI describes three core parts:


  1. Shape how you show up: update key business details in Business Hub. Retailers can also upload product feeds with pricing and availability, which ChatGPT may use to answer customer questions.
  2. Turn interest into action: your Business Agent answers questions using your product and policy information, following guidelines you control, so customers can explore options and take the next step.
  3. Understand how customers find you: see how often your business is mentioned in ChatGPT and explore "discovery topics", the conversation themes where your business appears.

    4. Once claimed, a blue check appears on your business profile in ChatGPT to show it has been verified.


    Who can claim a business in ChatGPT?


    According to OpenAI, eligibility depends on industry, location and verification checks. Key points:


  4. You must own the business or be authorized to represent it.
  5. Claiming is initially available to eligible businesses with a website.
  6. Business Agents are currently available to eligible ecommerce and online service businesses in the US, with access expanding over time.
  7. Businesses with an OpenAI account executive can work with them to claim their profile.

    8. How to set up a ChatGPT Business Agent with Shopify


    OpenAI highlights Shopify as one way to start (you can also claim without a Shopify store):


    1. Connect your Shopify store from the Shopify admin (the ChatGPT app) or from ChatGPT Business Hub.

    2. Review your business information. Product details, pricing and availability sync automatically through Shopify's catalog.

    3. Preview and publish your agent. Test the Business Agent, set its guidelines, and publish when ready.


    What claiming does not do


    OpenAI is clear on this: ChatGPT continues to make independent recommendations and comparisons, and claiming does not guarantee higher placement or sales. ChatGPT may also show information about your business whether or not you have an agent. Claiming gives you accuracy and a direct conversation channel, not a paid ranking.


    The 88 Labs AI playbook: getting results from your Business Agent


    Here is how we would approach it for a client:


  8. Fix your source of truth first. Your Business Agent can only be as accurate as your website, policies and product feed. Clean up shipping, returns, pricing and hours before you publish.
  9. Write guidelines like a sales script. Tell the agent what to recommend, when to send people to booking or checkout, and what topics to avoid. Vague guidelines create vague answers.
  10. Test with real customer questions. Pull 20 questions from your inbox, reviews and support tickets and run them in the preview before going live.
  11. Keep product feeds fresh. Out-of-stock items and stale prices erode trust fast. Automate feed updates instead of editing by hand.
  12. Use discovery topics as content ideas. If ChatGPT surfaces you for a theme you have no page about, write that page. This is answer engine optimization (AEO) in practice.
  13. Review mentions monthly. Treat ChatGPT mention data like a new analytics channel and compare it with search and social traffic.
  14. Connect it to the rest of your stack. A ChatGPT agent captures interest; your CRM, booking and follow-up automations convert it. See our guide on connecting AI agents to your CRM.

    15. Pros and cons for small businesses


    Pros


  15. Verified profile with a blue check builds trust.
  16. Direct control over the facts ChatGPT can use about you.
  17. A 24/7 agent answering product and policy questions.
  18. New insight into how customers discover you in AI chat.
  19. Fast setup for Shopify merchants.

    20. Cons


  20. Business Agents are US-only and limited to ecommerce and online services for now.
  21. No guaranteed placement or sales.
  22. Answer quality depends on how well you maintain your information.
  23. Another channel to monitor alongside Google, social and marketplaces.

    24. Our take


    AI assistants are becoming where buyers start. Claiming your business in ChatGPT is a low-effort, high-upside move, but the winners will be businesses that treat their agent like a trained employee: clear guidelines, accurate data and a path to purchase. That is the work 88 Labs AI does every day across ChatGPT, Grok Bot and custom agents. Learn more on our homepage.


    Want your business ready for AI customers? See your free demo and we will audit how you show up in AI assistants and build the agent setup that turns conversations into sales.


    Frequently Asked Questions


    What is Businesses in ChatGPT?


    It is OpenAI's program that lets companies claim their business in ChatGPT through Business Hub, update their information, publish a Business Agent and view insights on mentions and discovery topics.


    Is a ChatGPT Business Agent available outside the US?


    Not yet. OpenAI says Business Agents are currently available to eligible ecommerce and online service businesses in the US, with access expanding over time.


    Do I need Shopify to claim my business in ChatGPT?


    No. Shopify is one way to get started and syncs your catalog automatically, but you can claim your business without a Shopify store.


    Will claiming my business rank me higher in ChatGPT?


    No. OpenAI states ChatGPT continues to make independent recommendations and claiming does not guarantee higher placement or sales.


    What does the blue check mean in ChatGPT?


    A blue check on a business profile shows that the business has been claimed and verified by its owner or an authorized representative.


    Can 88 Labs AI set up my Business Agent?


    Yes. We help clean up your business data, write agent guidelines, test real customer questions and connect the agent to your CRM and booking tools. Book a free demo to start.


    Ready to see this in action?

    Get a free, personalized demo of an AI agent built for YOUR business.

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